Activation: 4 Fantastic
During 2 weeks before the premiere of the film, an interactive installation was active content in virtual reality and augmented reality. The virtual reality experience was to live in first person as was the characters in the film acquired their super powers.
Interactive Augmented Reality became people who stood in front of the screen in any of the characters in the film of 4 Fantastic. Through motion tracking, people were reflected their movements on screen. Later, the system user took a photograph, which could be downloaded on the website (www.poderfantástico.com) created specifically for activation.